Ducati registered 44,287 new motorcycles worldwide in 2013, a marginal 0.4 per cent increase over the previous year. But, according to the company, this represented “significant achievements both in terms of new product and sales performance”.
Highlights for the year were a 26 per cent improvement in Asian emerging markets to 5200 units and 700 deliveries in Brazil, where Ducati only started selling its wares in the second half of 2013. However, if that growth — worth about 1800 bikes — is subtracted from the global total, it indicates a decline in key markets elsewhere.
As for those, Ducati says the US continues to be its largest market, accounting for 24 per cent of overall sales. Italy follows with 11.3 per cent and Germany is in third spot on 10.7 per cent. Some 51 per cent of the brand’s output is sold in Europe. Asia and Latin America together take 25 per cent.
Commenting on these figures, Ducati chief executive Claudio Domenicali (right) said: “Despite market uncertainties, especially in Southern Europe, Ducati has achieved positive results, confirming the strength of our products and the appreciation of our brand. For the second year running we have achieved record results.”
Ducati now has 817 dealers across 88 countries and increased its workforce by 83 to a total of 1281 employees last year.