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French expansion for Hoco Parts

Netherlands-based Powersports Distribution Group (PDG), with Hoco Parts operations spanning across Benelex countries and the UK that can already claim to be among Europe’s largest distributors of motorcycle parts and accessories, has extended its reach in a southerly direction for the first time. Financed by its private equity parent Torqx Capital Partners, PDG has just taken over the assets of France Equipement, which will become part of the Hoco Parts Group.

A prospering Gallic enterprise established in 1979, France Equipement specialises in supplying the French motorcycle trade with a broad product offering, including consumables, accessories and tyres for motorcycles, scooters and ATVs. It carries a wide range of well-known brands, including its own in-house branding. The company’s sales and management team will continue to support customers from offices at Nevers in the Loire valley, a central location about 150 miles south-east of Paris and, incidentally, close to the Magny Cours Grand Prix circuit.

Commenting on this latest deal, Hoco Parts managing director Arno van der Glind said: “We’re pleased to welcome France Equipement and their experienced team. As our first French-based acquisition, it fits perfectly with our ambitions to build a position in the French market via both organic growth and acquisitions. Hoco Parts will be fully supportive with both distribution and continuous development of the France Equipement brand, and product portfolio.”

France Equipement director Rudy Lartigot added: “This will be the next step in development for our company and brands. Joining forces with a major European distribution group will be a great opportunity for our employees, customers and suppliers. It will further strengthen our postion and, most importantly, help us to offer an even greater level of service to customers.”

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