Monday, July 15, 2024


Harley-Davidson has recruited Edel O’Sullivan as its new chief commercial officer. She will replace existing CCO Larry Hund, who is to retire on 2 April.

O’Sullivan has extensive experience in omni-channel retail and durable goods, focusing on commercial excellence and organisational change, having served as a partner at management consultancy Bain & Company for the past five years of a her 14-year tenure there.

In this role, she led the development of major corporate transformations, including the strategic delivery of profitable growth initiatives across multiple industries, with an emphasis on retail, advanced manufacturing and OEMs. 

Previously, she worked in financial planning and analysis for a division of US consumer goods giant Procter & Gamble.

O’Sullivan holds a first degree in chemical engineering from the Universidad Simon Bolivar in Caracas, Venezuela, and has an MBA with distinction from Harvard Business School.

“Edel has an excellent track record that delivered strong financial and operational results,” said Harley chairman and chief executive Jochen Zeitz. “She will bring new perspectives and capabilities to our leadership team.”

Hund will work closely with O’Sullivan, who joins the company on 1 March, to ensure a consistent handover. He will also remain as chairman of the Harley-Davidson Financial Services board of directors.


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