Attendance at Intermot in Cologne “matched the record result achieved by the previous event”, according to organisers, who highlighted that the number of visitors aged under 21 was up by 50%.
The six-day international show attracted 220,000 trade visitors and motorcycle fans from almost 100 countries, with the Koelnmesse venue hosting 1041 exhibitors from 40 countries.
“Even more important than the strong visitor appeal is the clear statement by leading industry participants that Intermot in Cologne plays a key role in the world of motorised two-wheelers,” said Gerald Böse, Koelnmesse CEO (pictured), citing the decision by Indian Motorcycle to hold a model launch outside the United States for the first time.
Reiner Brendicke, general executive manager of German Motorcycle Industry Association, IVM, said: “Germany is the barometer for the future development of the European market, and Intermot plays a crucial role as an indispensable market engine.”
Katharina Hamma, chief operating officer of Koelnmesse, added: “Germany is the leading European motorcycle market, and the community wants to see the new model premieres and not just read about them in the newspapers. The significant rise of 50% in young visitors aged under 21 is proof of Intermot’s dynamism.”
Organisers also highlighted the successful integrated into the main event of the custom motorcycle section, first tried at the last show in 2016 and “now considerably larger and more international in its scope” .
“Alongside leading manufacturers making an additional appearance, the ‘show within a show’ attracted renowned custom builders and leading distributors as well as a host of newcomers and accessories suppliers who were making their debut in Cologne.
“The unique customizing feel was palpable throughout the entire hall, from the side events designed with the community in mind. The AMD World Championship of Custom Bike Building was once again a highlight that astounded many. The championship calls in Cologne every two years and attracted 107 bikes this year, a new record.”
Electric vehicle manufacturers were said to have expressed great satisfaction with their appearance at the trade fair and with the reorganisation of Intermot e-motion.
“As an important industry platform, Intermot again placed special emphasis on initiating new trends and topics. The themed area Connected Motorcycle World highlighted the digital considerations already being addressed by the motorbike industry as well as the digital technologies that are set to make significant changes to safety, comfort and communication for the motorcyclists of the future.
“Ladies@intermot – a meeting point for female bikers, arranged for the first time this year – was also well received. The specially tailored programme took interested women on tours of the fair to see motorcycles and clothing especially designed for this target group. There was also an opportunity for them to find out about current products and services available for female motorcycling enthusiasts, from tours, safety and technology to sport. Including estimates for the last day of the trade fair, the percentage of women motorcyclists attending INTERMOT was up from 18% to almost 22%.”