Milwaukee has signed an agreement with the Isle of Man government, the commercial rights owners of the Isle of Man TT races, to be the title sponsor of the Senior TT. The race will be titled the Milwaukee Senior TT Race.
The company is an industry-leading manufacturer and marketer of heavy-duty, portable electric power tools, accessories and hand tools for trade professionals. It has a long history with motorcycle racing and has supported teams in World Superbike, British Superbike and the road racing circuit.
Dale McElveen, general manager Milwaukee commented: “The Isle of Man TT offers us a strong global platform to raise awareness and promote our products to a worldwide audience and everyone at Milwaukee is excited about the partnership.
“It is an honour to become the title sponsor of the Senior TT as this is a race that has a remarkable history and tradition and represents a prestigious association for our company and products.”
The Senior TT is the most prestigious Isle of Man TT event. Riders compete for the Marquis de Mouzilly St Mars trophy which was first awarded in 1907. Past race winners include Giacomo Agostini, Geoff Duke OBE, John Surtees CBE, Mike Hailwood MBE, Carl Fogarty MBE, Phil Read MBE, John McGuinness and Joey Dunlop OBE.
As part of the sponsorship Milwaukee will receive high profile trackside branding, programme and race guide advertising as well as an expo presence in the TT race paddock showcasing its latest products. The company will receive exposure through the TT’s official digital media channels and is also entitled to use the trademarked TT logo on all company products to illustrate its category exclusive official tool partner status.