Sunday, April 21, 2024


Harley-Davidson has hired Gina Goetter as its new chief financial officer. She replaces Darrell Thomas, the company’s treasurer, who had occupied the role on an interim basis since former long-serving CFO John Olins was summarily purged by Harley supremo Jochen Zeitz in early July. Thomas will return to his old duties.

Goetter joins Harley from Tyson Foods, America’s largest meat packer and processor of beef, pork and chicken products, where she was latterly a senior vice president and CFO of Tyson’s prepared foods division. Prior to that, her career path involved various ascending managerial positions at General Mills, another US food giant noted for branded baking products, breakfast cereals and snacks.   

Commenting on her appointment, Harley chairman and chief executive Zeitz said: “Gina will add to the fresh perspectives and new capabilities now represented at the leadership level. We have a diverse management team structured in a new way that is designed to fuel brand desirability and lead Harley-Davidson as a high-performing organisation.”

Goetter has no experience whatsoever of the motorcycle industry or wider automotive engineering segment. But, given recent Teutonic domination of Harley’s boardroom, presumably her avowed culinary skills will be able to deliver appropriate schnitzel and sauerkraut to the C-suite lunchtime menu.


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