Austerity is still the name of the game for Pierer Mobility’s marketing relations in Mattighofen. The company has just announced that it will henceforth focus entirely on the realignment of its own brands in order to effectively pursue strategic goals.
KTM Group has therefore agreed with long-standing Chinese manufacturing partner CFMoto to discontinue its existing distribution relationship for CFMoto and Zeeho EV products in Europe – Germany, Austria, Switzerland, the UK and Spain – effective from 31 May.
Until then, CFMoto Motorcycle Distribution, a wholly owned subsidiary of KTM, will remain the contact for all dealers within these sales regions. New, and as yet unnamed importers will assume responsibility for CFMoto from 1 June.
This decision was mutually agreed upon between both companies and applies exclusively to the above distribution agreement. Existing cooperation – in particular, joint production in China remains unaffected, as does the distribution of KTM motorcycles in China by CFMoto.
These decisions apparently marked significant changes within KTM Group during the past few weeks and suggest that its profile would soon be reduced to just KTM, Husqvarna and GasGas products.