French motorcycle oil brand Motul has become official lubricant partner of the MCE Insurance British Superbike Championship for its 2014 season, as well as title sponsor of the Motostar British Championship for 125cc and Moto3 machinery.
According to Motul brand manager Richard Barrett at the lube company’s UK distributor Motodirect, its partnership with MCE BSB and Motostar will further enhance Motul’s philosophy of helping develop riders and teams at every level of motorcycle sport. The deal will also offer selected opportunities for Motul Motostar riders to access Motul-supported teams in the MotoGP World Championship.
Barrett added: “BSB needs no introduction and this relationship is great news for the Motul brand and every one of our customers. We will be working closely with the BSB team to bring some truly innovative promotions to the UK motorcycle market.”
MOTUL TIE-UP WITH BSB
