Tuesday, March 5, 2024
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New annual slot for Intermot

After the low key revival of Germany’s Intermot biennial motorcycle trade fair in autumn 2022, following a four-year hiatus owing to Covid, many media professionals in attendance thought that the lacklustre event would be the last. But apparently German industry association IVM, Intermot’s promoter, has a cunning plan to the contrary.

Intermot is to be staged at the Koelnmesse exhibition halls in Cologne, where it was originally spawned, adopting an annual frequency to challenge Milan’s recently much more successful EICMA, and later 5-8 December dates to hopefully capture a Christmas season attendance surge. And to this end, the IVM has already claimed support from some major putative exhibitors – BMW Motorrad, Kawasaki Motors Europe and Yamaha Motor Europe. Whether others will join them in sufficient quantities, having already launched their new products at the earlier EICMA bash, has to be a moot point.

More realistically, the IVM target will probably be a national show, similar to the UK’s Motorcycle Live, rather than playing a futile game of “catch up” on the Italians, who now obviously own the international arena.

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