German aftermarket parts firm Wunderlich, has a new head of marketing, communications and PR. Kathrin Wunderlich joined the firm from her previous role at biscuit maker Griesson-De Beukelaer at the beginning of February as part of a management reorganisation. Herbert Schwarz also takes over brand management for Wunderlich’s third-party brand division, which includes all premium motorcycle brands apart from BMW.
Wunderlich (who is married to MD Felix Wunderlich) said: “I am looking forward to my new role in our family business, especially to further develop the brand and communication strategy. The great potential of our brand offers exciting opportunities to provide new impetus – a challenge that particularly appeals to me.”
New head of marketing at Wunderlich
