Thursday, July 18, 2024
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NEW MASTER FOR MAG EUROPE

Motorsport Aftermarket Group (MAG), the US parent of Manchester-based MAG Europe, is to merge with America’s second-largest bike parts, accessories and apparel distributor Tucker Rocky.

The merger will see Tucker Rocky owner LDI — an investment vehicle specialising in logistics and distribution acquisitions on behalf of the Lacy family — become majority shareholder of the combined company. Private equity firm Leonard Green & Partners, which has a controlling interest in MAG, and other existing MAG shareholders will retain a significant minority interest.

LDI chief executive JA Lacy will head up the merged entity, trading as Motorsport Aftermarket Group. Brian Etter will remain as president of MAG’s operations headquartered in California and Dan Courtney will continue to run Tucker Rocky in Texas.

“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said MAG chairman Arnie Ackerman.

JA Lacy added: “Long-term success for the company will be built by bringing enhanced selection, service and solutions to dealers in order to drive retail sales growth.”
 

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