Ducati has created two new management areas, which the company says will drive growth and further the upward momentum of its customer service.
Cristiano Silei, who was previously vice president of sales, has become vice president of sales and marketing, tasked with “creating a unified and cohesive strategy with renewed impetus”. He will be supported by Roberto Righi — previously director of distributor sales — who now takes on a new position of director of sales.
Diego Sgorbati has been appointed director of motorcycle-related products, responsible for ensuring a comprehensive parts, accessories and apparel range in addition to overseeing the licensed products and services business unit. Within this unit, Alessandro Cicognani — previously head of sponsorship— has become director of licensing and corporate partnerships.