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HomeNEWSINTERNATIONALOne manufacturer shakes up range, another goes bust

One manufacturer shakes up range, another goes bust

Spanish Pedelec and eMTB start-up Bultaco Motors has filed for bankruptcy protection. Founded in 2015, the Madrid based business with assembly capacity in Barcelona, is owned by MMI Investments and owes 11m euro. The company, which tried to diversify into electric bikes like the Brinco, pictured top, and had brought in a specialist consultant to help build viability, was trading under a brand licence granted by the family of Francesc “Paco” Bultó – the founder of the original Bultaco business. A director of the 1944 founded Montesa motorcycle company, he left to create the original Bultaco brand with other former Montesa employees is 1958. After considerable race success and popularity of its 2-stroke machines with consumers it folded in 1983. In 2017 Bultaco Motors sold 1250 units and posted turnover of over 4m euro.

SWM (Speedy Working Motorcycles), the Italian comeback brand now owned by Shineray, has confirmed its plan to launch four new V-twin engines in 350, 550, 850 and 1200 cc displacements. Currently SWM uses either Husqvarna or Shineray singles. Originally founded in Milan in 1971 by Piero Sironi and Fausto Vergani, SWM made observed trials, enduro, motocross and off-road motorcycles initially using Dachs engines, then Rotax engine trials bikes from 1977. The business went into liquidation in 1984. Engineer Ampelio Macchi, formerly with Cagiva, Aprilia and Husqvarna, initially drove the resurgence of the SWM brand with six new models displayed at EICMA 2014, with funding from the Shineray Group. SWM will keep manufacturing in Italy, at the old Husqvarna factory. UK distribution of SWM was taken on by Three Cross last month.


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