In less than two months, Bridgestone’s new “Everywhere” campaign has hit one million visits across Europe. The campaign tweaks Bridgestone’s corporate slogan “Your Journey, Our Passion” with an interactive road trip.
The campaign revolves around an upbeat video that invites website visitors to enter contests, play games and have some fun along the way. Bikers can win a MotoGP VIP weekend and ‘meet and greet’ with multiple world champion Valentino Rossi. The campaign has been scheduled to run until the end of the year.