The Piaggio Group continues to expand in fast-growing high-volume markets and is introducing the Aprilia brand to the Indian scooter market.
Over the next few days, marketing will begin of the Aprilia SR 150 sports scooter in India, whose scooter segment is the largest market in the world, with annual shipments of almost five million vehicles in 2015 and growth of 20% in the first half of 2016 compared with the year-earlier period.
“After the success of the Ape and the positioning of the Vespa in the premium segment of the Indian market, we are further strengthening our offer in the subcontinent with the entry on to the Indian market of the Aprilia SR 150 scooter,” said Piaggio Group Chairman and CEO Roberto Colaninno. “This vehicle is an excellent expression of the Noale manufacturer’s sport expertise and offers technological and style features superior to those of its direct competitors in its segment.”
The Aprilia SR 150 will be competing in a segment that is growing even faster than the Indian scooter market as a whole and enabling the Piaggio Group to pursue an industrial and commercial strategy that includes lighter sports engines, in line with the best tradition that has ensured the success of the Aprilia brand since it first entered the market.