Sunday, April 21, 2024


In the first quarter of 2021, Europe’s largest motorcycle manufacturer Pierer Mobility achieved record revenue and unit sales, thanks to rapidly recovering global demand. BDN financial editor Roger Willis reports.

Turnover for the period climbed by 82.5% to £440.9m. And despite ongoing supply-chain challenges, Pierer’s worldwide sales volume of powered two-wheelers stacked on 80% to a total of 106.453.

Within that, the number of motorcycles sold across its KTM, Husqvarna and GasGas brands grew by 74.9% to 87,197. R Raymon and Husqvarna pedelecs added 107.1% to 19,256.

Europe accounted for 53,971 motorcycles and electric bicycles, a 79% improvement. North America was 145% up to 12,637 motorcycles. Australian motorcycle sales rose by 109% to 4,357. And in India, despite difficult conditions relating to the severe Covid-19 crisis there, sales increased by 24% to 20,712 motorcycles.

Since the beginning of the year, Pierer Mobility has increased its workforce headcount in Austria by 130 people to 4730 and is still looking for employees in all areas. Some 65 additional apprentices will start their training this year.

Pierer’s executive board says annual outlook remains positive and it has raised revenue guidance for the full year by about 3%.

[€-£ translations use forex rates applicable on 22 April 2021]


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