After the recent demolition its US car dealer network and complete withdrawal from the US car market, Suzuki is now in the process of substantially reducing its American motorcycle dealer network.
The brand currently has about 930 bike dealerships across the USA and reportedly aims to reduce this to 700 outlets. Under-performing dealers on Suzuki’s hit list are being offered a token termination fee and a commitment to buy back new motorcycle and ATV stock, as well as parts and accessories.
This mirrors a similar move by Suzuki GB two and a half years ago, when 43 of its 125-strong British bike dealer network had their franchises abruptly terminated.
Â
Â