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Tentative revival for Intermot

The return of Germany’s Intermot international motorcycle and scooter trade fair in Cologne, after a four-year hiatus owing to the Covid pandemic, has been hailed as a success. Both the presenting Koelnmesse exhibition venue and organisers from the IVM German motorcycle industry association have expressed satisfaction with attendance figures and upbeat responses by leading exhibitors.

The show reportedly attracted approximately 100,000 visitors from 75 countries, to inspect the wares of around 50 exhibiting companies. About 20% of visitor footfall were trade representatives, with roughly 30% of these coming from destinations beyond the German border. According to the organisers, more than 80% of surveyed visitors were satisfied with their experience.

But lack of the usual Teutonic precision in calculating and analysing headcount, alongside the notable absence of several major bike manufacturers, inevitably raised some eyebrows. A number of UK trade reps in attendance opined to BDN that the IVM had clearly struggled to fill the three Koelnmesse halls in use, and the whole show would have probably fitted into two of them.

Both Koelnmesse chief operating officer Oliver Frese and IVM general manager Reiner Brendicke admitted there had been some issues, but stressed that positive visitor response had underlined how important an industry platform is, especially under difficult circumstances.

“The mood among participants was very good,” added Brendicke. “One could sense that the industry had missed exchanging ideas in such a framework. Even if the industry was not yet completely represented in Cologne after the pandemic, Intermot 2022 has demonstrated its strengths as a trade and consumer fair, and positioned itself on the market again.”

Bike manufacturers who did exhibit at Intermot – including BMW Motorrad, Kawasaki, Royal Enfield, Suzuki and Triumph, plus big European consumables, parts and apparel brands like Motul, Motorex, Öhlins and Rukka – were very supportive of the IVM’s perspective. Effusive post-show endorsements from all of them were forthcoming, in relation to both trade and public interest.

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