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Triumph boost for Bajaj

Indian motorcycle manufacturing giant Bajaj Auto, is aiming to achieve a September target of 10,000 units per month for the single cylinder 400cc Triumph models it now makes under a partnership contract, according to Bajaj chief financial officer Dinesh Thapar, in a recent post-results conference call with Reuters.

Thapar had previously mentioned this goal in a January briefing, without specifying the timeline. Bajaj’s current monthly Triumph output is about 6500 units. The company, which owns a significant stake in KTM parent Pierer Mobility, also produces a large volume of KTM and Husqvarna machines under contract, for both domestic and export consumption, as well as an extensive own-brand range.

Since its latest deal was launched last year, Bajaj has reported building and then wholesaling about 42,000 Triumph motorcycles into indigenous Indian dealerships. Of these, 18,800 were sold in its fourth fiscal quarter to 31 March.

Nevertheless, Triumph-badged products only accounted for 2.1% of Bajaj Auto’s vast total PTW unit sales in Q4, which were reportedly around 26% up overall. Its resultant Q4 net profit climbed by 35.1% to £184.3m (19.36 billion rupees), CFO Thapar was no doubt happy to point out, beating local analysts’ average estimate of 18.26 billion rupees.

It’s still early days, as far as assessing the impact of Triumph offerings on “premium” Indian motorcycle market leader Eicher’s Royal Enfield brand. Eicher is also now challenged by Hero MotoCorp’s production of similarly single cylinder 440cc Harley-Davidson branded “premium” machines.


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