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TRIUMPH ON TOP IN THE STATES

Britain’s Triumph has been elevated to the status of best-selling European motorcycle brand in North America after enjoying a record first quarter of 2015. This claim is calculated from unit sales in the 500cc-plus on-road and dual-sport categories for the US and Canada.

Retail sales grew by more than 16% year-on-year in the quarter and Triumph can now boast Amercian-market growth in 13 of the past 16 quarters.

Commenting on such good news, Triumph Motorcycles America chief operating officer Matt Sheahan said: “The positive sales trend is only possible through the commitment of our retailer network. The most recent quarter nearly doubles the units sold compared to just four years ago for the same quarter.”

As a result of their achievements in 2014, Triumph is rewarding leading American dealers with a visit to its Hinckley factory in the UK and then the Isle of Man TT races.

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