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US DISTRIBUTION FOR INDIAN GIANT HERO

India’s largest bike manufacturer Hero MotoCorp has announced that it is to begin motorcycle and scooter exports to the USA, with Wisconsin-based Erik Buell Racing acting as its North American distributor.

Hero established a research and development deal with Buell in 2011, and then bought a 49.2 per cent stake in the company last year. This latest extension of the relationship is set to kick off in 2014. Specific products involved and their US market prices have yet to be announced.

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