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VESPA MARKS 70 YEARS WITH 'HAPPY DAYS'

The Italian iconic brand Vespa is celebrate its 70th birthday on 23 April with a “Vespa Happy Days” promotion.

The event will run between 23 and 31 May to encourage the public to see its scooter range first hand.

It was 23 April,1946, when Vespa was patented, and its first model was the Vespa 98cc.

In a statement, Vespa said: “A short time later it appeared on Italian streets and invaded the rest of the world, bringing different generations and people together in a single passion. The first truly global mobility brand, known and loved all over the world, it now celebrates its birthday with the launch of a new, luxurious celebratory series.”

Its anniversary tomorrow will see the nationwide launch of the Vespa Settantesimo series – “an exceptional Vespa collection, inseparably bound to the year of the seventieth anniversary and for this reason, destined to become the object of a cult following and a collector’s item”.

The Vespa Primavera, the GTS flagship (right) and the inimitable PX are available in an exclusive colour scheme based on two new Azzurro 70 and Grigio 70 colours.

The Vespa Settantesimo series scooters come with dark brown saddle with the Vespa Settantesimo logo, dedicated graphics on the leg shield back plate, contrasting dark wheels and the classic chromium rear luggage rack that carries an elegant bag, colour-coded to match the saddle, bearing the seventieth anniversary logo.

Buyers who order their Settantesimo Anniversary Vespa during the Happy Days event will also receive a complimentary colour matched helmet as a gift from Vespa, while Vespa retailers will be offering selected accessories at special anniversary prices.
 

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