Sometimes, a simple bike trade story tells the reader much more about the market than it seems. So, on the face of it, Royal Enfield’s offering an interest-free PCP deal on its Meteor 350 is a straight story about an attractive marketing push that should boost sales and cheer up customers. The deal needs a 20% deposit on the £4209 RRP, runs for 36 months, and means a £45.99 monthly payment, with an optional final payment of £1809.
The story also suggests that the industry thinks interest rates and the cost of borrowing are heading back down. It also underlines the fact that the supply of new bikes is very good again, and the days of high prices during post-COVID scarcity are disappearing.
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