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2022 headwinds in spite of 2021 success

Despite Covid-19 continuing to make its presence felt, 2021 was a successful year for new motorcycle sales in the UK, with 113,397 new machines registered. If it was not for three months of lockdown at the beginning of the year and consistent supply constraints, registrations would have been even greater.

According to the MCIA, the full-year tally for 2021 was 9.4% ahead of 2020 and 6.3% up compared to 2019’s pre-pandemic total. Although registrations in December declined by 24% compared to 2020, they grew by 19.3% compared to December 2019, further highlighting the industry’s resilience throughout the Covid-19 pandemic.

Recent feedback from dealers suggests that demand in early January was fairly buoyant, at least on a par with last year, if not stronger. There is concern that the cost of living is increasing which may hinder consumer spending moving forward, but there is currently no sign of this.

The main challenge facing dealers in 2022 continues to be stock supply. Whilst Q1 is expected to be the most difficult, long lead times will remain an issue for much of the year. Despite this, most dealers remain optimistic that 2022 will be another successful year due to strong enquiry levels for 2022 model year machines.

Paul McDonald,
Leisure Vehicles Editor

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