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2022 Trade Directory – Get listed be seen!

To be distributed together with the May issue of British Dealer News and with more than 650 suppliers listed in a dealer-friendly easy-look-up layout, the BDN 2022 Directory is well underway.

First Response Finance is again sponsoring the BDN Directory, taking over from eBay in 2019, and their support coincides with dealers and many wholesalers, importers and service providers reporting record levels of business and two-wheeled interest. The supplement will be available in print and digital format as well as being hosted on www.britishdealernews.co.uk for dealers to reference all year round.

The 100-page bumper 2021 edition reached more industry professionals than ever before, with a combined record-reach of more than 12,000 users in both print and digital versions. Andy Mayo, head of content at British Dealer News was delighted by its performance. “Having missed the 2020 Directory due to Covid lockdowns, we put everything into last year’s Directory, improving the print base and developing the online platform.

We also opened the promotional taps to ensure the Directory was visible and usable all year round and we are delighted with the outcome. Average read time was above five minutes and we have received more than 30,000-page impressions online and still counting!

“2022’s edition will be enhanced even further, taking advantage of some new digital advances here at BDN, and we will announce them early in the New Year.”

Ben Garside, marketing manager at First Response Finance, said: “We believe that the BDN Trade Directory is a great tool for anyone in the industry and we are delighted to partner with British Dealer News again. We are dedicated to the motorcycle market and sponsoring the Trade Directory for a second consecutive year is part of this commitment, alongside working hard to make our motorbike finance product as simple as possible to get more customer converted for our dealer partners.

“First Response Finance is an award-winning vehicle finance company within the non-prime market. We have been providing motorbike finance to UK consumers since 2004, making us one of the longest standing and most experienced companies in the UK. Therefore, it should come as no surprise that we are among the highest-ranked and reviewed motor finance companies in the UK.

“Within a month, we’ve won not one, but two awards, an achievement that we are all very proud of. Our customers voted First Response Finance as the ‘Best Car Finance Provider’ in the Consumer Credit Awards 2021. The second recognition came from our dealer partners who voted us ‘Finance Provider of the Year (Sub-Prime)’ in the Car Dealer Power Awards for the second consecutive year. Motorbikes, cars or vans – it doesn’t matter what type of vehicle we are financing; our award-winning service remains the same.”

It’s easy for suppliers to highlight their 2022 Directory entry by adding full contact details and logos or by running a full company profile feature. There is also advertising space available at very competitive rates.

Simply call 01237 422660 or email [email protected].

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