The choice is yours. Give away margin by discounting and devaluing the product or add value to a deal.
Discount deals are usually a sure-fire way to stimulate sales, especially during times like these, when customers are particularly price conscious. However, by reducing retail prices, you’re also cutting your margins, which means you’ll need to sell more than before to make the same amount of profit. It’s a vicious circle, and at some point, you’ll need to…
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