Apico Factory Racing has announced SM Pro as the latest brand to be added to the range it distributes across the UK.
SM Pro is a brand owned by Central Wheel Components (CWC). With more than 120 years of experience, CWC has built and restored motorcycle wheels for virtually every bike manufacturer. The company is renowned for producing high-quality products and consistently supplying iconic brands, including Norton and Triumph, among many others. The transition into the off-road market was a natural progression for CWC, leading to the creation of SM Pro Wheels.
From the earliest days of motocross, it was clear that the SM Pro brand had tremendous potential. Today, it stands as a leading supplier of motocross wheels in the UK and Europe, offering components that fit a wide range of makes and models. As SM Pro expands across the off-road, adventure, and European speedway segments, it continues to establish its reputation as one of the best in the industry.
Apico Factory Racing director and co-owner Dylan Brown said: “It’s a pleasure to welcome SM Pro to the Apico Factory Racing family. I have kept a close eye on the SM Pro brand whilst also getting to know Harry Bradley and his team. They have developed a range of fantastic and affordable products which we are looking forward to supporting the dealer network with, offering a next-day service on stock items.”
Harry Bradley, sales director at CWC, said: “We are really excited to welcome Apico to our distribution list. We have the same goals and need each other to make those goals happen, so we are excited to work with them. Dylan, Anna and the rest of the team have been great to deal with, and we are convinced they are the right people with the right tools in place to service the UK dealer network. Apico can help us reduce lead times to end customers by stocking wheel sets ready for next-day dispatch. It’s a really exciting time for Central Wheel, and we are looking forward to a fruitful and successful relationship with Apico Factory Racing.”