Saturday, June 15, 2024


One of the longest-established dealerships in the North of England, Colin Appleyard, is to concentrate on four wheels after the sale of its motorcycle branch to MotoGB, the UK’s largest independent importer and distributor of powered two-wheelers. Colin Appleyard will continue to retail new and used cars, as well as parts and servicing, from its five automotive showrooms.

The sale comes as the company celebrates its 50th anniversary, having first opened in 1971 as a motorcycle dealership in Keighley, Yorkshire. Suzuki cars were added in 1979. Although still very much a family-run operation, it has since grown into a £46m enterprise with franchises across West Yorkshire and Greater Manchester, and well-established partnerships with some of the world’s leading motorcycle and car manufacturers.

It has also been behind one of the most esteemed teams in the British Superbike Championship, Appleyard Macadam Racing, which has achieved 11 British championship titles over the years. This team will continue with its commitments for 2021, having signed young stars Bradley Perie and Rhys Irwin, in a bid to help the pair fulfil their already-promising potential.

MotoGB has 12 of its own retail showrooms, as well as supplying an extensive network of dealers across the UK. It has taken over Colin Appleyard’s motorcycle business from 1 April. MotoGB will continue to run the Wellington Road premises as a motorcycle dealership, retaining its staff.

Commenting on the takeover, managing director Robin Appleyard said: “Our foundations were built in motorcycles but over time it’s actually become a relatively small percentage of our business as a whole. So, we have made the decision to focus on our car group. It’s not something that was taken lightly but is the right decision for the whole group and the staff.”

Appleyard added: “We believe MotoGB will be able to showcase all of its brands with the help of our experienced existing staff at the motorcycle dealership, with road and off-road machines. We would like to thank all our staff and motorcycle customers and wish them and MotoGB every success for the future.”


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