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HomeNEWSarenacross targets the young with electric MX bikes

arenacross targets the young with electric MX bikes

The team behind the Arenacross Tour has launched a ground-breaking initiative which aims to get children from as young as five years of age out and about riding motorcycles.

In an exclusive deal with well-established Czech electric bike manufacturer Kuberg (pictured providing free test rides to children at Motorcycle Live last year), a limited-edition range of AX branded bikes – AX Start, AX Cross and AX Pro – will be produced.

The machines, in green and black livery, will be launched at this year’s Motorcycle Live (18-26 November, NEC) and will be available for sale at events and on-line.

A full Dan-Whitby-AX replica set of riding kit will be included as part of a comprehensive package, giving aspirational young wannabe racers, or leisure riders, the full AX Pro look.

There will be three levels of AX Packs, each tailored to suit the experience and style of riding required by the young rider. Each AX Pack will include a machine – Start, Cross or Pro – full set of AX head-to-toe riding kit, an AX junior licence, personal accident insurance, family ticket to an AX round of choice and free membership to the AX Cross Club.

The AX team, with backing from the MC Federation, will provide the families of AX-machine riders the chance to try out their child’s talent and riding skills against others in a tame electric-bike race series at high-profile, massive-crowd-drawing events around the UK, such as Goodwood Festival of Speed, Carfest North and South and the Bolesworth International Horse Show. The top 12 from these set of ‘qualifiers’ will then be invited to take part in the first-ever AX National Youth Electric Bike Championship.

Arena Sports Live CEO Matt Bates said: “Arenacross undoubtedly introduces thousands of new young families to motocross – and our statistics tell us that 23% of those new people would consider buying their child a bike. However, I believe that if that family walks in to a motocross dealership, the majority of them would be scared off by the price and seemingly scary nature of turning up at their first practice track or club event. Our plan is to strip this right back to the basics and get people riding in their gardens at a fraction of the cost and then steadily introduce them to the sport in a far more safe and friendly way. We’re fortunate enough that our business allows us to work so closely with events such as Goodwood Festival of Speed, Carfest and Motorcycle Live – and these are the perfect platform for our new riders to start their love for two-wheels.”

Start-up packages are expected to be priced from £1250.00.


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