As you read this, you’re probably in the middle of putting up the festive decorations in the showroom and getting ready for the work Christmas party (good luck with that). That means that we’ve just had another motorcycle show at the National Exhibition Centre in Birmingham: they do seem to come faster every year…
The 2025 event saw another stage of rebranding; the official name is now MCL, rather than Motorcycle Live or the even older NEC Show moniker used by many veteran visitors. And it’s proved to have been a success. MCL25 saw more than 97,000 visitors through the doors over the nine days of the show, which is an increase of more than 7000 over 2024, when just under 90,000 attendees were reported. The increase came despite the slightly reduced opening hours of 10am to 5pm each day, a reduction of 30 minutes introduced to help exhibitors manage some of their day-to-day business tasks while at the show. That extra bit of time allowed them to answer emails, process online orders and carry out other admin, rather than returning to a mountain of stuff to sort out once back at home after the show’s closure.
The improved attendance figures back up anecdotal evidence and impressions from those at the show. The first weekend in particular was very busy, as was “Trade Day” Monday, perhaps thanks to discounted entry for businesses. And the strong footfall continued through the week and into the second weekend.
Highlights included British biking’s new national treasure, Grace Webb, working on the various stage shows and Live Labs, as well as the usual line-up of race stars, with celebrities and online influencers adding to the appeal for the younger generations. Practical events, including test rides and live-action shows, held show-goers’ attention and extended the time spent in the halls. Even the freezing weather across the country couldn’t keep folk away.
The organisers were pleased. MD of MCIA Events, Finlay McAllan, said: “MCL25 has proved to be one of the best for many years. With more advanced tickets sold, more stand space sold, and ultimately more visitors, along with a fantastically positive atmosphere throughout, I can confidently call it a success! I’d like to thank everyone who’s joined us over the last nine days. We look forward to seeing you again in 2026.”
Meanwhile, Tony Campbell, MCIA CEO said: “What an amazing week for the industry. MCL25 reached new heights, with an amazing experience for the visitor and exhibitor alike. An incredible job delivered by our events team, led by Finlay McAllan. Our marketing and communications, especially on the lead-up to and during the show, brought the event to a new digital life. We look forward to welcoming even more visitors and exhibitors at MCL26.”
The show returns to the NEC from 21 to 29 November 2026, and advanced tickets will be on sale early this month from www.motorcyclelive.co.uk.