The latest government announcement on Saturday was disappointing for all. The implications for our industry in England have now been confirmed through the legislation passed yesterday and retailers are now navigating different scenarios across the UK. These are impacting businesses in different ways and also presenting opportunities for some that are not available to all.
Paul Edmondson, product lead at Auto Trader said: “We hope that the current restrictions end quickly, although no-one can be completely sure when this will be. Auto Trader was there for our customers when it mattered most. In the most challenging times of this pandemic, we offered a level of support unprecedented in Auto Trader’s 43 year history, March payment terms were extended by 60 days, free advertising support throughout April and May plus a 25% discount in June. During this time, we had a record-breaking number of buyers onsite, which helped the industry rebound out of lockdown in the strongest position possible. We remain committed to doing the right thing to support retailers and the wider industry.
“Today are announcing that retailer advertising packages will be free throughout December and payment terms for November advertising will be extended by a month. Retailers don’t need to do anything to access this support, the removel of charges will be automatic and we are confident this support will enable our retailers to make the most from a difficult November and December, so that we can all come out fast in January, starting the new year in the strongest possible position.