American firm Revelyst, which owns the Bell helmet brand, has announced a new assault on the UK bike market. The firm says it’s set to expand its programme of dealer-direct and direct-to-consumer operations and will engage directly with both retailers and consumers. From this month, Revelyst will directly oversee the sale and distribution of Bell Powersports products within the UK – and says it’s committed to enhancing the customer experience, strengthening the brand’s presence and building deeper connections with retailers and consumers.
Revelyst also promises enhanced access to the full range of Bell products through select retail partnerships and online platforms, exclusive product launches, and enhanced customer support. There will also be direct stock access to a 5000m2, UK-based logistic centre managed by a “world-leading” third-party logistics firm.
“Switching to a customer-centric model is a transformative step in our mission to bring Bell’s world-class design and innovation closer to our UK audience,” said Jeff McGuane, Revelyst’s adventure sports president. “We are grateful for the collaboration with our partners over the years, and this evolution reflects our vision to deliver a more tailored and engaging experience for our customers.”
More info at uk.bellhelmets.com, or to become a dealer, visit: uk.bellhelmets.com/become-a-dealer.html.