Sunday, June 16, 2024


Specialist motorcycle insurance broker Bennetts will continue as title sponsor of the British Superbike championship, after agreeing a new deal with series promoter MotorSport Vision Racing (MSVR) for at least a further two years — covering 2021-2022 and potentially beyond. 

Bennetts has a long history with the BSB series, having been title sponsor from 2005 to 2008, and then resuming the role in 2018. Fans at every venue across the 11 championship rounds will be able to engage with Bennetts in a variety of ways. 

And of course the Bennetts brand benefits from major TV exposure, through extensive live and highlights coverage shown on the Eurosport and free-to-air Quest channels.

Bennetts own BikeSocial online platform will be the official digital media partner for the championship, creating coverage and content on


Commenting on the sponsorship deal, Bennetts managing director Vince Chaney said: “It made perfect sense to continue our association with MSVR and British Superbikes. The partnership provides Bennetts with an exciting opportunity to really be at the heart of a huge community of motorcyclists and motorcycle fans, while simultaneously supporting British motorcycle racing.”

The 2021 Bennetts British Superbike championship is scheduled to beginat Oulton Park on 29-31 May with a further ten rounds held at circuits across the country. The final round is at Brands Hatch on 15-17 October.

Previous article
Next article

Product News

Telly king Cole back on the box

Shed and Buried is back for a sixth series this summer, with Henry Cole, Allen Millyard and friends back in action, reviving vintage bikes,...