Since its launch in October last year, Bike Social, Bennetts online bikers’ site, has been seen by over 200,000 bikers. Hannah Squirrell, director of marketing for the insurer, claims the site is getting over 60,000 unique visits a month with an average dwell time approaching five minutes. “These are healthy figures for such a relatively new site. Our goals for an even steeper growth chart will be aided by forthcoming on and off-line activity,” she said.
Bennetts is sponsoring the Bikesocial.co.uk Lightweight race at the Isle of Man TT on Friday 7 June.