In a two-pronged campaign to extend its reach, leading motorcycle insurance broker Bennetts has launched new teams targeting non-mainstream customers.
One of these will deal with specialist requests, offering quotes for riders with bespoke or customised bikes that may have especially expensive finishes and modifications. It will also handle motorcyclists living in high-risk locations.
Bennetts associate director for commercial Matt Long explained: “Many brands have moved away from the traditional methods of broking. We, however, are committed to offering the best possible service for customers.There are many niche segments in the bike market and so we see this as an area where we can add even more value. Offering greater flexibility to meet specialist demands will ultimately help to increase our footprint, boost customer loyalty and retention, while ensuring we are delivering greater volumes for our insurer partners.”
The company also now has a dedicated referrals team for customers struggling to find suitable cover via online routes, who will now be able to talk with advisers directly over the phone about their difficulties.
Long added: “Our referrals team is made up of our very best bike insurance experts and they will work with insurers on a case-by-case basis to quote the best possible prices for customers.”