It’s one of the biggest and most daunting tasks for a big parts wholesaler – simply listing and cataloguing all the fitments it holds. And Bickers has just notched up an astounding 750,000 fitments on its online portal, covering 50,000 models spanning more than 100 years from 120 manufacturers, all organised via a smart filtering system. Filters, batteries, bearings, brakes, chains and sprockets, and more are all listed, organised and registered via the www.bickers-online.co.uk website.
The Bickers portal is also a hub for product images, technical data, information, and safety sheets, all available in the downloads section. And it’s not just limited to trade customers: it’s also open to the public.
Bickers also works with willing trade customers who can sign up to become a part of a click and collect feature. This allows customers to order through Bickers and collect from their local dealership.
Bickers Book
Bickers has released a new book about company founder, Dave Bickers. Dave Bickers Unscrambled tells the story of an amazing Suffolk man who showed doggedness to overcome challenges in his childhood and then go on to achieve success in two very contrasting fields; firstly as a champion motocross rider where he was affectionately known as the Coddenham Flyer, then as a stuntman in the world of film and TV.
The book also covers his business activities; he founded Bickers Anglia Accessories in 1975, later merging with the McMartin family business. A management buyout in 1999 saw Peter McMartin take over the company while Dave concentrated on his stunt work. Both the Bickers and McMartin families are still in regular contact.
Dave Bickers Unscrambled has 228 pages and contains over 240 photos. It is available in paperback and hardback formats from YPD Books (www.ypdbooks.com), RRP £20/30.