Bickers has been named as the newly appointed distributor for the Alpinestars off-road range of motocross, enduro and trials footwear and protection ranges. The new partnership will see both companies working together in the UK and Ireland to create what they claim will be an industry-leading integrated sales programme.
The programme will establish new retailers to ensure any rider can try, and then buy, the Alpinestars off-road range locally. Bickers will hold a range of stock in two strategic locations in the UK and Ireland to ensure next-day delivery of products.
Derek McMartin, managing director of Bickers, said: “We are extremely excited to be able to service and sell the Alpinestars range of off-road footwear and protection, and can’t wait to start offering these great products to our dealers”.
Alpinestars is a company that has been producing professional motorsport racing products, motorcycling airbag protection, high-performance apparel, technical footwear, and helmets since 1963. It is recognised as one of the world’s leading manufacturers in the industry and its focus on design and research in extreme conditions has led to the development of advanced technical equipment for various motorsports, including Formula 1, NASCAR, MotoGP, World SBK, AMA Supercross and Motocross, MXGP, and Dakar.
Chris Hillard, Alpinestars’ communications manager, said: “We are pleased to welcome Bickers as a distributor of our motocross and off-road range in the UK and Ireland. With their proven record of offering next-day service to dealers, we see Bickers as a logical partner to add to our already strong network of dealers and distributors. They will focus on offering keystone hard goods from our range, namely footwear and protection. Central to our plan, in July/August, Bickers will also become an official Alpinestars repair and service centre for motocross goods, with the aim of increasing efficiency for our UK and Ireland-based racers and customers, and we look forward to developing this partnership.”
Stock is available now. To see the range, visit either www.alpinestars.com or www.bickers-online.co.uk.