Organisers of the International Classic MotorCycle Show are celebrating after a successful spring event at Stafford. Decent spring weather helped turnout, and the one-off centenary display of £10m-worth of Brough Superior SS100 bikes was a huge draw for fans.
Henry Cole entertains showgoersThousands of visitors trooped in to see the 1929 JTOR V-twin JAP-powered ‘George VI’ SS100, previously owned by T.E. Lawrence – better known as Lawrence of Arabia – amongst a remarkable line-up of unique SS100 machines.
The show’s Bonhams auction also drew a large crowd, with models sold including a 1925 Brough Superior 981cc SS100 (sold for £276k), the Brooklands Gold Star-winning 1937 Vincent-HRD 998cc Rapide Series-A, and an ex-Carl Fogarty 1988 Honda VFR750R RC30. Auction total sales were £3,173,000, including premiums.
The 1929 JTOR V-twin JAP-powered ‘George VI’ SS100, once owned by T.E. Lawrence, better known as Lawrence of Arabia, rounded out a remarkable line-upShow director Nigel Hole said: “What a fantastic weekend.It was brilliant to see our regular petrolheads, but also to welcome lots of families through the door to enjoy our event. The Brough Superior SS100 collection was an exceptional feature of the show, and Henry Cole brought in the crowds throughout the weekend. Roll on 2026!”
Classic MotorCycle magazine editor, James Robinson added: “Wow, what a line-up. It’s exceptional to see so many SS100s in the same location. Thanks are due to all the owners who loaned us their fabulous machines, as well as the Brough Superior Owners Club for their help and support. It was brilliant.”