Saturday, April 13, 2024


Leading Yorkshire-based motorcycle trade insurance specialist Wilby, which majors on its innovative award-winning Bike Dealer scheme, has remonikered as PIB Insurance Brokers. BDN financial editor Roger Willis reports. 

This move was initiated by Wilby’s parent PIB Group, which has brought together 11 constituents within its Specialty Division under a single brand, to simplify their offerings. It will also complement services provided by the Group’s PIB Risk Management and PIB Employee Benefits businesses.

Commenting on the change, Wilby associate director David Moffat said: “We’ve had more than 35 years of success operating as Wilby Insurance Brokers and are delighted to announce this next chapter. A fantastic team has been integral to that success and the same familiar faces will continue to provide high-quality service to dealers. We will also be able to improve the range of services we offer in the sector, by drawing on expertise from the wider PIB Group.”

PIB Group Specialty Division chief executive Steve Redgwell added: “The team at Wilby is a trusted provider to the motorcycle trade and we are looking forward to seeing this experience strengthen in the coming years as PIB Insurance Brokers. Bringing these specialist commercial lines businesses under one brand will ensure we take an even more unified approach for the benefit of our clients.”

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