BMW Motorrad UK director Phil Horton (pictured top) is to retire at the end of the year. He is to be replaced by Paulo Alves, managing director of BMW Ireland (second picture).
Alves, in turn, will be replaced by BMW UK’s retailer development director Kevin Davidson, a 24-year veteran with the German premium auto company. Davidson’s previous roles include general manager of used cars at BMW UK. He was also a non-executive director of BMW Park Lane for four years up to 2016.
Alves, a chartered engineer, took on the Irish role in 2014, having worked previously on engineering projects with vehicles such as Range Rovers and various Mini models. He later moved to a planning and strategy role before taking up a job as general manager of marketing at BMW UK. Recently he has overseen a reorganisation of the Irish operation, with the departure of several members of staff.
Horton, a former marketing director of BMW UK, became general manager in 2014, replacing Adrian Roderick.
Horton had spent the previous 10 years in various senior overseas positions within BMW Group, serving as far afield as South Africa, the Middle East and, most recently, Australia. He is a life-long motorcycle enthusiast.