Some more good news for the two-wheel retail trade, as another new BMW Motorrad dealership opened in Canterbury at the beginning of March. In what’s becoming a familiar BMW strategy, Barretts Motor Group, an established retailer with BMW and MINI car operations already in place, has opened a new two-wheeled outlet. Barretts BMW Motorrad operates from a dedicated, bespoke area within its existing MINI showroom and offers the full range of new and Approved Used BMW motorcycles, along with aftersales support, servicing facilities, and genuine BMW Motorrad parts, accessories, and clothing. The firm also says the showroom will serve as a new hub for the local motorcycling community, with a full calendar of ride-outs, product showcases, and customer events planned for the season.
Paul Barrett, MD at the Barretts Motor Group, said: “Kent has always had a strong, close‐knit biking community, and we’re proud to be bringing BMW Motorrad to Canterbury to be a central part of it. This area has a long history of people who truly love their bikes and look out for one another, and it means a great deal to us that we get to join that tradition.
“What we’re building here is simple: a place where riders can feel welcome – whether they’re popping in for a chat, sharing their passion for the road, or discovering what BMW Motorrad has to offer. For us, it’s never just been about motorcycles. It’s about the people, the stories, and the shared love of the freedom you feel when you’re out on the open road.”
Head of BMW Motorrad UK, Paulo Alves, commented: “We are looking forward to 2026 with great optimism as we are delighted to welcome another retailer into the BMW Motorrad family with the Barretts Motor Group, as they introduce the brand to Canterbury and the surrounding area. Barretts is a valued and well-established partner of the BMW Group, and this new facility will ensure customers across Kent benefit from a first-class retail and ownership experience, supported by outstanding service and expertise.”