BMW Motorrad has expanded its network once more, announcing two additional outlets in the home counties. There’s a new retailer in Stevenage opened by the Sytner group, and another in Reading by the Group 1 BMW chain.
Stevenage is Sytner’s fourth BMW Motorrad location, alongside Cardiff, Warwick and Wolverhampton. Located next to the firm’s BMW car and MINI facilities, the new outlet will offer the usual new and approved used motorcycles, BMW rider equipment and accessories, and a brand-new four-bay workshop. Manjit Ahluwalia, head of business at Sytner Stevenage, said: “We are incredibly proud to introduce BMW Motorrad to Sytner Stevenage, marking an exciting new chapter for our business and our customers. Motorrad represents the essence of BMW’s engineering excellence, innovation and passion for riding, now brought to life on two wheels. Our award-winning aftersales operation, recognised at the highest level within BMW and MINI, gives us a strong foundation as we expand into Motorrad. We are delighted to welcome a team of experienced Motorrad technicians, service advisors and sales executives, all committed to delivering an exceptional standard of care and expertise for our customers.”
Sytner Stevenage BMWMeanwhile, in Berkshire, the Group 1 Reading outlet is the firm’s third BMW Motorrad location, alongside Brighton and Norwich. Located in the existing MINI building, the showroom offers a wide range of new and approved used models, as well as BMW Motorrad gear and accessories. Servicing and maintenance will take place in a newly-built three-bay Motorrad workshop and MOT test centre.
Emily Godolphin, Motorrad brand manager at Group 1 Reading, said: “I’m delighted to see the Motorrad brand expanding into Reading. With such an exceptional product range and a passionate team behind it, I’m confident Motorrad will quickly establish itself as a standout presence in the community. Here’s to an exciting new chapter for Motorrad in Reading.”
Paulo Alves, head of BMW Motorrad UK, said: “It’s fantastic to welcome two new retailers to the BMW Motorrad family, continuing our retail expansion as both Sytner and Group 1 introduce the BMW Motorrad brand to two new sites and expand our footprint across the UK. The Stevenage and Reading teams bring strong product knowledge and clear passion for the brand, and I’m confident they will serve current and future BMW Motorrad customers in their respective areas extremely well.”