You read about it first last month in BDN, in our exclusive interview with BMW Motorrad UK boss Paula Alves. Now the news is official: the Bavarian bike maker has a new outlet in South Wales, teaming up with its existing car and motorcycle partner, Sytner Group, in Cardiff. The firm has opened a Motorrad dealership within its existing Cardiff BMW Centre, offering the full range of new and used BMW bikes, parts, accessories and servicing.
Paulo Alves, UK head of BMW Motorrad, said: “Sytner Group already runs a number of successful Motorrad retailers in the UK, and so we are delighted that its existing Cardiff BMW Centre has now expanded to welcome the Motorrad brand to its line-up. Having a retail presence in Wales is very important for our current and future BMW Motorrad customers, and we are very happy to have Sytner Cardiff on board.”
Keith Farrell, managing director at Sytner Cardiff, said: “We are delighted to complete the BMW family with the addition of BMW Motorrad to our state-of-the-art facility on Penarth Road, Cardiff. Our team, led by our new Motorrad brand manager Ben Kinsey, look forward to serving the local riding community with the highest standards of quality and expertise”.
Sytner Group celebrated the opening of the Motorrad brand at its Cardiff site with a launch event at Baffle Haus: Old Post on 20 November. The dealership itself is located at 285-287 Penarth Rd, Cardiff CF11 8TT.
More information at www.sytner.co.uk/bmw-motorrad/dealerships/cardiff.