Bridgestone video game

Japanese tyre giant Bridgestone, has teamed up with Italian video game maker Milestone, to feature its rubber in a new RIDE 5 motorcycling video game, available on the PlayStation 5, Xbox Series X/S, Steam and Epic platforms. Players can choose Bridgestone tyre fitments within the game, and there is also extensive branding on rider suits, billboards, trackside and in dedicated game modes. “We are always looking for fresh ways to engage with our customers and interact with the riding community while also showcasing the quality of our products,” said Nico Thuy, head of motorcycle business at Bridgestone. “We are excited to partner up with Milestone and to be once again a part of this virtual bikers’ paradise.”