UPDATED 28 January
Speedway Motorcycles enjoyed its second best year ever in 2019, its 770 sales assisted by a bulk buy of Brixton motorcycles which were being sold on at a discount.
More than 170 Brixton machines were bought from Moore Large of Derby, which recently gave up the UK distribution of the brand. However, Moore Large continues to supply the sister KSR brand.
“Only our stock of the Brixton Motorcycle brand has been sold to Speedway. We are working closely with the team at Speedway Motorcycles to offer parts and service back up for this brand and will continue to do so as long as it is needed.
“Moore Large still has stock of the KSR Moto brand and is continuing to supply and support this brand in 2020. We will be launching a new portfolio very soon as we look to the future of powered light vehicles and other electrically powered transport.”
The reduced-price of the Brixtons has attracted buyers who wouldn’t normally look beyond Speedway’s big-selling Lexmoto brand. “Brixton has been a fantastic seller for us,” said Ryan Plested at the family-run business in Cannock.
“The Brixton models have always been fantastic, but they were always at the higher end of what we sold. Most of our bike stock falls in the £1800-£2000 mark. When the Brixtons first came across, they were more than £2500, so they weren’t the quickest sellers.
“Now we can do them so much cheaper, and it has been fantastic. People who had been put off because of the price previously are now buying them and they are seeing what good quality they actually are, so it’s nice to get a fair few out there, especially as it’s the time of year when sales of motorcycles have begun to slow down. ”
LEXMOTO
Despite the Brixton sales boom, Lexmoto is Speedway’s biggest selling brand.
“The new LXR380 is amazing and, to be honest, the last five or six bikes Llexeter has brought out have been really impressive. We have sold more than 40 LXRs, and of those we have had one come back with a warranty claim. We can’t really complain, they are absolutely phenomenal.”
Speedway Motorcycles also sells AJS, Sinnis, UM, Kiden, Genata, Zontes, Motorini, Keeway, SYM, Hanway, Hyosung and Benelli.
A spokesman for KSR said: “We are looking for a new partner at the moment to re-enter the UK market again soon”, while Brixton said: “Right now, we are in talks with a new possible distributor, but we haven’t defined anything yet.”