Friday, July 19, 2024
HomeNEWSBSB goes to sea with DFDS ferries

BSB goes to sea with DFDS ferries

The British Superbike championship series has announced a new partnership with Danish ferry firm DFDS for this year. DFDS – which retained the title of “Europe’s Leading Ferry Operator” at the 2024 World Travel Awards for the 13th consecutive time – will see trackside branding at all 11 rounds of the race series. The ferry operator is also offering discounts on crossings and travel deals for BSB fans and competitors via a dedicated website.

Will Sonner, UK partnership manager at DFDS, said: “DFDS is delighted to be partnering with the Bennetts British Superbike Championship for this season. Now, in our 156th year, we appreciate the value of strong collaboration with great sporting events, which contribute to our goals of inclusiveness and diversity for all. We very much look forward to meeting and welcoming race teams and supporters across the UK and Europe over the course of the season and beyond.”

BSB series director Stuart Higgs added: “It is fantastic to announce a new partnership with DFDS. Together we aim to make them the go-to company for the Bennetts BSB community seeking transport solutions between the UK and the Continent. DFDS has one of the largest networks in Europe, with around 60 ferries and 20 ferry routes, offering freight and passenger solutions. We hope this new partnership will bring DFDS forward as the sea carrier for all motorsport travel across the Channel.”

For more info on the special BSB ferry crossing deals, see:


Product News


After a month’s temporary respite, battery-electric power registrations plummeted once more in May, falling by 23.2% to just 304 units. Overall market share sank...