Sunday, April 21, 2024
HomeNEWSBull-it Jeans now direct from Covec

Bull-it Jeans now direct from Covec

Covec’s motorcycle clothing brand Bull-it Jeans is to supply dealers direct from its Hampshire base. The news follows a realignment of its global business to address changing business conditions following the Covid pandemic and Brexit.

Keith Bloxsome, Covec managing director said: “Since 2016 when Brexit became fact, we changed the way we ship by directing deliveries straight from the factory in Asia to our EU distributors. This nullifies the Brexit affect, allowing product to pass through EU customs duty free. That will continue from 1 January next year, the same as it has for the last four years.”

Established in 2010 and a winner this year of the Queens Award for International Trade, Bull-it has become an export leader in the motorcycle clothing sector helping it to withstand the pressures of the pandemic, says Bloxsome.

“Markets around the world were affected in different ways – sales in Australia, USA and Germany, for example, saw no real interruption in business – so when lockdown in the UK ended, it was pretty much business as usual.  This year looks like being a record £2m sales year for Covec, sales of technical materials have flourished and added to that OEM production for global brands has given us excellent foundations for multi-sales channel growth.”

Announcing the decision to supply direct he said: “Changing buying patterns required a review of how we can support dealers and distributors, to that end we are bringing distribution to UK dealers back in house. We feel our knowledge of technical textiles can be better communicated from the talented team we have here in Hampshire. We are really excited about making the brand desirable to the consumer and profitable for selected partners. Dealers can count on our revenue controls and we can now help them directly. Being robust in this current and uncertain world, is paramount.

Covec Ltd;

01489 582707;

[email protected]


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