CMC’s biggest branch in Clay Cross has traditionally opened on Sundays and is a recognised destination for weekend bikers. Special events help attract Sunday trade and a promotion on 17 May, a week before the Donington Park World Superbikes round, was staged in conjunction with the Leicestershire circuit.
WSB commentator Jack Burnicle conducted a chat show in the showroom, with riders Alex Lowes, Leon Haslam and local rising star Kyle Ryde, a wild card entry at Donington.
“It was an astonishingly good day with a very good turnout,” CMC sales executive Darren Thornton said. “It was a bumper day for selling clothing and accessories. We sold half a dozen bikes, too, but that is normal for a Sunday. We’d be daft to shut.”
Located near the Derbyshire Dales and Peak District, the Clay Cross shop has off-road parking and a café with outside tables.
Pictured are, from left, Alex Lowes, Jack Burnicle, Kyle Ryde and Leon Haslam.