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CJ Ball gets flexibility from new software

Norwich dealership CJ Ball and Son, has praised a new software system from the Mad Devs company. The Honda and Suzuki retailer says that the new iStoreDOCS software platform has helped optimise its customer management functions both for in-person and remote sales. The software claims to help firms customise a sale around each individual customer’s needs, adding financial products and accessories as required.

Stephanie Rhodes, sales manager at CJ Ball & Son, said: “We are always looking for new ways to improve the customer experience. The new technology from iStoreDOCS allows us to be much more flexible when supporting customers through the buying process and supports our ambitions for online growth.”

Daniel Rea, sales director at Mad Devs, said: “We work with bike dealers to develop tools to help them operate more efficiently. In an economy where every business faces pressure on costs, technology is important in helping teams work more efficiently and maintain profits.”

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