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HomeNEWSCMC tools up with new customer management tech

CMC tools up with new customer management tech

Major Yamaha dealer CMC Motorcycles has boosted its customer buying experience with an upgraded store software platform from software firm MAD DEVS at its four retail sites in Wales, Yorkshire and the Midlands. The new iStoreDOCS package uses the latest encryption and cloud computing technology and supports the ‘omnichannel’ retail strategy while claiming to deliver “an efficient sales experience for dealership staff and customers”.

Commenting on the technology, Jordan McWalter, business manager at CMC Motorcycles, Cannock, said: “We find the system intuitive and easy to use. It saves an enormous amount of time, and distance sales have become easier with no need for paperwork to be signed and returned.”

David Boyce, CEO at MAD DEVS, said: “CMC Motorcycles is a respected retailer that has put the customer at the heart of its business. The new technology will ensure that customers benefit from an easier and safer buying experience. We are rapidly expanding the number of motorcycle dealers we support across the UK as online sales continue to grow.”

MAD DEVS says it launched iStoreDOCS to help dealers better manage customer documentation. It claims more than 80% of employees use file sharing on the platform to reduce issues while increasing collaboration.

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